If you saw our post last week, you know that we picked Matt Ellis of Auburn, Indiana as Upper Deck’s Ultimate Fan. He took home the big prize package (not to mention the pride that goes with the title).

We mentioned that he was getting the Upper Deck Ultimate Fan logo tattooed on his chest; he made a slight change and went with the foot instead, but none the less we’re very impressed with his dedication:

Expect more posts on Matt in the coming weeks: the media is picking up on his story like crazy, plus he’s got Super Bowl tickets to claim (we hope his Colts get there) and his own Upper Deck card to be produced!