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One of the most frequent complaints we receive at Upper Deck comes from fans who have purchased older product and pulled expired redemption offers for autograph trading cards. Upper Deck understands collector’s frustration when pulling these cards because they can no longer be honored for the item indicated on the card.
Upper Deck publishes on all boxes and packs, “Packs may contain time sensitive Redemption cards. Be certain to adhere to the expiration dates in order to redeem your card. No redemption will be honored past the expiration date.” Upper Deck has also made a conscientious effort to raise awareness of when redemption cards expire by publishing a “Last Call” list for redemptions. And the best way to avoid issues with expired redemptions is not to put them in the product in the first place. Upper Deck has had significant successes with packing out products in 2012 that have minimal, or in some cases zero redemption cards in the product. While some releases may be delayed to get more autograph content in, Upper Deck believes it helps provide collectors with a better pack opening experience if there are fewer, or better yet, zero redemption cards in a product.
That being said, collectors still purchase older products and can have a really negative experience if they find an autograph redemption card that has expired. At the 2012 National Sports Collectors Convention, Upper Deck experimented with a new program to help collectors who pulled expired redemptions by holding a raffle where 100 prizes were offered to fans consisting of autograph cards, memorabilia cards, unopened boxes and signed promotional items like pucks and hats from Upper Deck Authenticated. Everyone walked away with a prize that day and some collectors were lucky enough to get more than one item. All the collectors in attendance loved the opportunity to turn their expired redemption card into the chance of receiving a high-end collectible.
Upper Deck is excited to share that based on the success of that event, we will be continuing The Upper Deck Expired Redemption Raffle Program with some enhancements at the following events throughout the year:
The 2012 Sportscard & Memorabilia Fall Expo in Toronto – Took place on Saturday, November 10, 2012 at 5:00 p.m. Take a look at how it went down:
Collectors may bring up to five (5) unscratched, expired Upper Deck autograph redemption cards to the Upper Deck Booth on Saturday, November 10 before 4:00 p.m. to take part in The Upper Deck Expired Redemption Raffle Program at the 2012 Sportscard & Memorabilia Fall Expo in Toronto. For the first time ever, collectors DO NOT need to attend the trade show to participate. Collectors can send in up to five (5) unscratched, expired Upper Deck autograph redemption cards to the address below to participate as well.
The Upper Deck Company
Attn. The Upper Deck Expired Redemption Raffle Program
2251 Rutherford Road
Carlsbad, CA 92008
Collectors who send in their cards need to legibly write their name, address, phone number and email address to the front of the expired Upper Deck redemption card (in the white area) in black or blue ink. Upper Deck will have 100 PRIZES available in this raffle consisting mostly of limited autograph cards, memorabilia card, unopened boxes and signed promotional items like pucks and hats from Upper Deck Authenticated. For the first raffle in Baltimore Upper Deck received in less than 120 expired redemptions and for the second raffle in Toronto, less than 140. So the odds of winning were pretty good.
The Next Upper Deck Expired Redemption Raffle Program will take place on Monday, March 18 at the 2013 Las Vegas Industry Summit where we will pull unscratched, expired autograph redemption cards and reward prizes. Collectors in attendance can pick up their cards right there. Collectors not in attendance will be mailed their card the following week.
What cards are eligible for The Upper Deck Expired Redemption Raffle Program?
What were some of the noteworthy cards that were included for The Upper Deck Expired Redemption Raffle Program at the 2012 Sportscard & Memorabilia Fall Expo in Toronto? Take a look! You can expect the same caliber of big name cards in future raffles.