Fresh off their Stanley Cup victory, the St. Louis Blues are set to host the 2020 NHL® All-Star Game and Fan Fair. Upper Deck plans to have a major presence at the events so make plans to be a part of the festivities!

Wrapper Redemption Promotions – Just visit the The Bullpen booth at the 2020 NHL® All-Star Fan Fair to purchase qualifying Upper Deck products to use for two (2) different wrapper redemption promotions at the Upper Deck booth!

Collectors pack around Upper Deck’s partner shops at the Fan Fair to participate in Upper Deck events!

Personalized Upper Deck Card Redemption – Lights, camera, action! Have you ever dreamed of having your very own Upper Deck trading card? We’ll be at the Fan Fair to make your wish come true! All you need to do is purchase one (1) pack of 2019-20 NHL® Upper Deck Series One from our partner dealers on site. In exchange for the wrappers, we will have a professional photographer take your picture and print your very own Upper Deck NHL® card for you on-site! Make sure to strike your best hockey pose! If you are the type who likes to avoid lines, then invest in a hobby box to get front of the line access!

Puck-O Wrapper Redemption – Remember that game show where you drop the disc down a board to score a cool prize? Upper Deck will be bringing our own version of that to the 2020 NHL® All-Star Fan Fair with our Puck-O game where fans can drop a special puck down a board to score a cool prize. Everyone is a winner! But no doubt you’ll be vying for the chance to win those desirable autograph or memorabilia cards. Fans only need to bring two (2) sealed Upper Deck packs of 2019-20 NHL® MVP or O-Pee-Chee. If you want to up your chances at those great prizes, purchase one (1) hobby box or premium pack to drop five (5) pucks!

LIVE Autograph Signing – Upper Deck will sponsor a FREE signing session with Tristan Jarry from the Pittsburgh Penguins at our corporate booth! Fans can score authentic signatures from Jarry on Saturday, January 25 from 1:00 p.m.-2:00p.m. Make sure to get there early because fans will be flocking to grab a signature from Pittsburgh’s All-Star netminder. Tristan will be signing a free limited-edition Upper Deck promotional blow-up card for fans, NO OUTSIDE ITEMS WILL BE SIGNED.

One of the main inspirations for the St. Louis Blues’ memorable Stanley Cup victory was young Laila Anderson. This brave young hockey fan suffers from an incredibly rare autoimmune disease, but she’s not letting that define her. Her passion for the St. Louis Blues caught the attention of the team and they basically adopted her. Laila hoisted the Stanley Cup on ice with the team after the victory, was at the team parade and was even surprised with her very own Stanley Cup Championship ring.  Laila will be serving as Upper Deck’s Kid Correspondent at Media Day for the NHL All-Star Weekend. At 8:00 p.m. on Thursday, January 23 Upper Deck will reveal a new Heroic Inspirations trading card for Laila Anderson with her family at the company’s corporate booth. Laila will be signing copies of the card on Sunday, January 26 at Upper Deck’s booth from 12:00 p.m. – 1:30 p.m. with donations going to the Be The Match Registry.

Military Appreciation – Upper Deck is partnering with the United Heroes League and the NHLPA for a special military appreciation event on Saturday, January 25 at 11:00 a.m. at the company’s booth. Five military families from the USA and Canada will be honored with special Genuine Heroes cards. This is a feel-good moment for these families you will not want to miss!

Autograph Acquisition – Upper Deck’s Talent Acquisitions team will be on site to track down athletes to have them sign for upcoming and previously released products. Look for a variety of updates on who is signing through Upper Deck’s social media platforms!

The 2020 NHL® All-Star Fan Fair takes place at St. Louis Union Station and the event runs Thursday through Sunday!