Upper Deck wanted to give fans at the National Sports Collectors Convention the opportunity to open a product they couldn’t usually afford so Thursday night we held a raffle where ten lucky collectors won the shot to participate in the Premier Case Break.
On Friday, the winners got back together where UD took the main stage of the case break pavilion to open up a case of the wildly successful 2014-15 NHL Upper Deck Premier. Fans loved the opportunity to be part of the break and they scored some incredible cards like autograph patch cards of Jonathan Drouin and Wayne Gretzky!
As a surprise, Upper Deck staff also treated them to a break of Exquisite Collection Golf and Goodwin Champions. The crowd went wild when one lucky collector scored a Tiger Woods/Cheyenne Woods dual autograph and an Arnold Palmer autograph card.
It was great to give back to fans and show them the value that exists in premium products from Upper Deck!