If you live in Canada and are planning to open HOBBY packs of 2012-13 NHL O-Pee-Chee when it releases on August 14, Upper Deck has an exciting promotion you will certainly want to be a part of. Canadian collectors are invited to collect an extremely limited set of 2012-13 NHL O-Pee-Chee just for purchasing their product through an Upper Deck Certified Diamond Dealer in Canada. A special red-bordered version of the entire 600-card set and a unique 50-card All-Star set will be available for collectors to claim through a wrapper redemption program. Here is how it works:
Since O-Pee-Chee is a brand with strong Canadian roots, this promotion will only be offered in Canada. Individual collectors cannot send their HOBBY wrappers in, they must be sent in through an Upper Deck Certified Diamond Dealer in Canada. These packs are limited and this offer is good while supplies last. Upper Deck will issue a “last call” warning when inventory on these packs nears depletion. There are no charges tied to receiving these packs from Upper Deck although some shops may request a nominal shipping and handling fee to send the wrappers in to Upper Deck’s Canadian Fulfillment Center. Packs have been produced and are available for immediate shipping.
We reached out to Wayne Wagner from Wayne’s Sports Cards in Edmonton, AB and he had this to say on the promotion, “This could possibly be the parallel set of the year. With the redemption process being 50 hobby wrappers per pack it will be interesting to see how many of die-hard O-Pee-Chee set builders attempt this set. These cards will command some great value in the secondary market. Do not be surprised to see wrappers selling at for significant dollars as well.”
Upper Deck really wants to see collectors chase this set so grab those wrappers and get after it!