In four of the last five seasons, Upper Deck has created a special set of trading cards available exclusively from our Certified Diamond Dealers that celebrates the NHL season. Most trading card sets are planned out so far in advance, manufacturers cannot share recent happenings through trading cards. Upper Deck’s “Biography of a Season” set is a limited release and with a small print run we can turn the production of these cards around much quicker.
Three times during the season we will record some of the latest events or player achievements and deliver them quickly to fans through our authorized hobby shops taking part in the program in the United States and Canada. By just purchasing a few packs of new Upper Deck cards each week, you can get a new “Biography of a Season” trading card.
While the “Biography of a Season” set will be returning for 2011-12, we wanted to put a new twist on it. In the past our hockey team has selected which players or events will be selected to be a part of the 30 card set that chronicles all the key moments of the season. We are currently working on the checklist for the first ten cards for the 2011-12 NHL series, but we want to let our fans put their stamp on this set. We will be going out to our fans each time we produce the checklist and take your feedback on which moment you would like to see Upper Deck capture for the set. This initial group of ten cards will capture moments that took place from the 10-11 NHL Playoffs, the 2011 NHL Award winners, the 2011 NHL Draft, noteworthy off-season trades and other key events or news leading up to the start of the season.
So much has happened in the NHL during that time, but we are looking to our fans to help us develop the most compelling content. Which moments would make the best trading cards? Help us write the biography of a NHL season through trading cards and you could win. Just share at least three moments you think we should capture in the new “Biography of a Season” set in the comment section and we will randomly select three fans to receive a special NHL trading card prize. Make sure to include your email address when you submit your comment. Winners will be selected and notified on Monday, September 19, 2011.
You will have the opportunity to pick up your 2011-12 Upper Deck NHL Biography of a Season cards in stores this November. To help inspire you, take a look at some of the designs from previous seasons. We will reveal the design for the 2011-12 set along with the checklist in the coming weeks!