At Upper Deck, we’ve experienced a lot of success with producing some of the most-sought-after, high-end trading card products in the industry. When it comes to NHL trading cards, the release that every collector gets fired up about each year is The Cup. With each pack containing rare autographed memorabilia rookie cards, autograph cards of NHL stars and the opportunity to find even more unique cards, The Cup is consistently the most anticipated release of the year for Upper Deck.
This high-end product typically retails for anywhere from $325 to $425 per pack based on supply so when collectors are spending that much on a product, it is important for Upper Deck to deliver value and excitement in every pack. To do so, we package the product in a completely different way than other releases. Instead of using a mechanized process to sort and package the cards, Upper Deck uses the company’s top hockey staff to package the product by hand.
The process takes several days to complete with staff typically working over 12 hours per day. Their goal is to make sure each pack and case is sorted randomly, but also delivers superior value for collectors. The long hours and hard work pays off as the team assembles each pack knowing its loyal fan base will have a great experience when investing in a product like The Cup.
One of the best parts for the team is to get up close and personal with all the amazing cards they worked so hard to build. This week the team has been busy completing the packout for 2009-10 NHL The Cup. Check out this rare behind-the-scenes look at some of the most inspired and innovative NHL cards of the year.
You won’t have to wait much longer to get your shot at opening packs of 2009-10 NHL The Cup as the product arrives in stores on October 1. Hopefully you’ll be able to add some of these choice cards to your private collection in two weeks! For a more complete gallery of the 2009-10 NHL The Cup cards, click here.