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Some of the team at Upper Deck made a trek up to Toronto this week as we prepare for the 2010-11 NHL season by meeting with some hobby shops, distributors and members of the NHL Players’ Association. We even had a little time to drop in on the NHL Hall-of-Fame which is always a lot of fun to visit in downtown Toronto. There’s plenty to see in this “Hockey Heaven” and it was awesome to check out displays on top Upper Deck exclusive signature card spokesmen like Wayne Gretzky, Gordie Howe and Bobby Orr among others.
Upper Deck even sponsors a couple of sections at the Hockey Hall-of-Fame that are worth dropping in on if you get the chance. It’s quite an honor to have even a small place in the Hockey Hall-of-Fame.
What is really interesting to note is that not every piece of memorabilia is kept in the Hall-of-Fame. As we found when members of our team ended up at the “Hall-of-Fame Resource Center” in Etobicoke yesterday, there is an eye-popping collection of some very impressive items including meticulously organized program guides, photos, paintings, film reels, trophies, jerseys and more. It was hard to even absorb. What was really impressive was the collection of game-used sticks. What makes this collection so special is that each and every stick was used in a championship game or to score some type of commemorative goal. A few would be cool, but check out how many they have in this secret Hall-of-Fame stash.
What makes this crazy is that this is only half the racks. We couldn’t get a shot of the other half unfortunately. How do they acquire them? Believe it or not, the vast majority are donated by generous individuals. It was really something quite impressive to go from the Hall-of-Fame to then see all these game-used sticks within the NHL’s private reserve.
Are you going to be in Toronto any time soon? Do you want to check out the Hockey Hall-of-Fame compliments of your friends at Upper Deck? The first four people to e-mail us at UpperDeckMarketing@upperdeck.com with the subject headline “Upper Deck Hall-of-Fame Tickets” will receive a free pair of passes to check out the Hockey Hall-of-Fame in Toronto for absolutely free! Now that’s something to brag about.